Made in utah

Based in the beautiful mountains of Park City, Utah, we’re passionate about our team and our customers. We’re driven to impress and impact our customers’ success. We're here to help identify key opportunities, leveraging AtlasRTX, to reach your customers more efficiently and more effectively. We care about your success and would love the opportunity to form a lasting partnership. 


Our leadership team


Bassam Salem, Founder and CEO

After a couple of decades of experience in enterprise SaaS, Bassam had the vision for AtlasRTX in late 2015 and founded it as his first Mindshare Venture in early 2016 with a simple goal: showcase and refine best practices in customer experience, employee experience, and corporate development.

Drue Hull, Co-Founder and VP Engineering

Drue has over 20 years of experience developing software and leading engineering teams. Drue transforms our product strategy into technical architecture and execution.

Laura Smous, VP Marketing and Client Success Executive

Laura blends extensive Software-as-a-Service (SaaS) and agency experience, along with a love for marketing and passion for data, to help clients unlock the potential of emerging technologies to develop memorable customer experiences that drive engagement, revenue and loyalty.

Ana Salem, VP UX and Design

Ana is a seasoned user interaction/web designer with over a decade of experience in web strategy, interactive and UI design. Ana oversees user experience for our clients and their audiences.

Kimber Gabryszak, VP Client Success

An expert in city planning, land development, and customer experience, Kimber has a Masters in City and Metropolitan Planning, which led to 14+ years in Utah’s development community.