branding & customer experience
Explore real life examples from brands like Facebook, Pinterest, and Intel on how to build a superior brand, and mistakes to avoid.
Topics Covered In This Session
- Why you need to alienate some of your customers, and how to know which ones.
- Which metrics to ignore and which ones to focus on
- How to make millennials love you by passing their B.S. check.
- How to use technology in marketing WITHOUT creeping out your audience
- What Human to Human marketing is
- How to be an effective marketing leader
- Why Net Promoter Score is making a come back and how to use it
- How Air BnB built its empire
- Apples secrets to branding
- How Starbucks benefits from PR crisis' while others brands do not
- Why you need to optimize for emotions
- How Pinterest builds incredible products
- How to build your team