Case Study

How Magnolia Homes Uses A.I. To Build Super Powered Sales Funnels


The Challenge

Magnolia Homes recognized that they had a problem with visibility into their sales prospects and continuing the relationship following the first interaction.  They would often have productive initial conversations showing homes or discussing community development plans, but prospects would often go dark following the initial introduction.  This was resulting in missed sales opportunities.

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The Solution

AtlasRTX provided automated AI powered chatbot technology for Magnolia Homes to continue the connection and build relationships with sales leads.

As a part of their SalesRTX campaign, AtlasRTX:

  • Extended their targeted reach among the most relevant audiences

  • Strengthened its lead generation program and captured contact information

  • Gained instant feedback on which content drove the most engagement


The Results

AtlasRTX deployed chatbots has been one of the most successful lead generation campaigns for Magnolia Homes, as the quality of leads and real-time communication provided a deeper relationship than any other sales and marketing initiatives.